FISHING LURES AND BAITS
A fishing lure is a type of artificial fishing bait used in angling. Lures are designed to mimic prey animal and attract the attention of predatory fish, using appearances, movements, vibrations, bright reflections and flashy colors to appeal to the fish's predation instinct and entice it into striking.
While most lures are commercially made, some are hand-made. That is the case in Fish Fly Tying, where hand-tying one's own fly lures to match the hatch is considered a challenge by many amateur entomologists. Makers of Kentucky lures use great creativity in painting the bright patterns that may help attract fish.